家和万事兴

A |     　　在物业行业整体承压的背景下，碧桂园服务（06098.HK）于8月26日正式发布2026年中期业绩。    On Ram Navami, a festival that celebrates the birth of Lord Ram , the Navmi day of the chaitra Navratri and the enduring values of devotion and righteousness, Narendra Modi chose to share more than a customary greeting. His post featuring the devotional song “Maay Bhavani” brought a sense of spiritual depth to the occasion, reminding listeners of the quiet power of music rooted in faith.           The song, from the Marathi film Shahbaz Sunbai, belongs to a time when cinema and music were deeply intertwined with cultural and devotional expression. Its composition by Meena Mangeshkar Khadikar carries a sincerity that avoids excess, allowing the essence of devotion to take centre stage. In an era of fleeting soundscapes, such compositions stand apart for their stillness and emotional clarity.          It is, however, the voice of Lata Mangeshkar that celebrates “Maay Bhavani” into something timeless. Her music has long defined the emotional memory of India, moving effortlessly between romance, melancholy, and devotion. In songs of a spiritual nature, her voice often feels less like performance and more like prayer, marked by an almost meditative purity. This quality lends the composition a rare depth, making it especially fitting for a day like Ram Navami, where devotion is both personal and collective.          For authors Rachna Shah and Rhythm Wagholikar, the moment carried a deeply personal resonance. Responding to the Prime Minister’s post, they shared a note that captured both gratitude and memory, offering readers a glimpse into the story behind the song.           Their note is reproduced here in full:           ⸻           Dear friends,           It’s so heartwarming to see our honourable Prime Minister Shri. Narendra Modiji post a song on Maa Ambe - Maay Bhavani, on the auspicious day of Ram Navami.     The striking part is that this song is composed by my mother Meena Mangeshkar Khadikar and sung by my aunt Lata Mangeshkar..           We just chatted with Aai and told her regarding this post.     She shared an interesting behind-the-scene story.           This song was originally to be composed by Lata didi herself, however during those days, Didi was overwhelmed with the work load and couldn’t dedicate the time required.     So, she requested her sister Meena to step in and do the needful. Meena Mangeshkar Khadikar was an established composer and took charge and this composition took its birth…           This post by our beloved Prime Minister opened up a floodgate of beautiful memories and with our heartfelt sentiments we stand in gratitude.           Warm regards,     Rachana Rhythm           ⸻           What emerges from this reflection is a story of artistic trust and familial bond. The decision by Lata Mangeshkar to pass on the responsibility of composition to her sister reveals not just the pressures of her time, but also the quiet confidence she had in Meena Mangeshkar Khadikar’s musical sensibility. It is in such moments that enduring art often finds its form.           The Prime Minister’s gesture, therefore, does more than revive a song. It reconnects audiences with a legacy, one that spans generations and continues to shape India’s cultural identity. For Rachna Shah and Rhythm Wagholikar, it is a moment of remembrance and gratitude. For listeners, it is an invitation to rediscover a melody that carries both devotion and history within it.           Also Read: Sharda Sinha: A Voice That Became The Prayer of The Soil。这份财报，不仅是一组财务数字的更新，更是对2025年发布会上管理层“2026年净利润止跌回升”业绩指引的首次检验。　　财报数据显示，2026年上半年碧桂园服务实现营业收入245亿元，同比增长5.7%；归母核心净利润16.2亿元，同比增长3.2%，实现止跌回升。　　利润修复的底气，首先来自风险的出清。

B | 过去两年，商誉是悬在碧桂园服务头顶最大的不确定性。2025年，公司对满国环境剩余商誉全额计提减值约9.689亿元。彼时，公司首席财务官田田明确表示：“预计除满国环境外，其余其他历史收并购形成的商誉余额进一步减值的风险是可控的。

C | ”进入2026年，上半年未再有重大商誉减值事项。从主动排雷到轻装上阵，风险大致出清的信号已然明确。　　比利润修复更有说服力的，是公司用持续兑现承诺的实际行动。2025年3月，碧桂园服务宣布不低于5亿元的回购计划。截至2026年2月12日，公司累计回购87，996，000股，总代价约5.03亿元，全部完成注销。进入2026年，回购仍在继续。上半年已完成回购3499.5万股，回购金额约1.9亿元。

D | 　　在分红端，管理层再次表示，保持2026财年分红预期不低于15亿元。回购与15亿分红共同构成了碧桂园服务“派息+回购”的股东回报策略。

E | 这不是一次性的市值管理动作，而是管理层以真金白银兑现“说到做到”承诺的持续性制度安排。市场投资机构对这一组合策略给予了积极评价。摩根士丹利7月发布物业行业研报称，行业整体股息率平均约达6%，颇具吸引力，其中碧桂园服务和绿城服务尤为突出，分别高达9.5%和6.8%。　　利润修复只是起点，如何守住底盘才是更长远的考验。管理层在业绩发布会上透露，公司正以PARA战略夯实项目服务履约能力，将科技嵌入运营全链条，推动精细化运营从理念落地为日常，在稳固毛利率水平的同时，加速物业管理体系的智能化升级。　　深化精细化运营，关键在于项目健康度管理。

F |  碧桂园服务以此为抓手，通过动态评估与分类施策，持续优化资产结构。

G | 上半年，公司超80%的低利项目利润实现提升，同时投入超4000万元用于低满意度项目的品质改进，业主满意度较2025年提升13个百分点。在有序退出50余个持续亏损项目的同时，公司新增签约并入场项目超过600个。“有进有退”之间，项目底盘更健康、更有韧性。

H |  　　智能化升级则是系统性工程。 碧桂园服务正以“人+智能体+机器人+智能物联”四力并行的PARA协生模式，重塑服务流程。

I | PARA不是又一套系统或硬件，而是重构物业服务生产关系的全新范式。据介绍，智能体构建了“24小时服务响应+决策辅助”核心能力，已深入运营收缴、外呼、工单等环节，驱动运营自动闭环；机器人承接保洁等日常高频标准作业，公司自主研发并量产的清洁机器人“零号居民”已落地服务超4700楼栋；AIoT应用则实现运营可感知、可分析、可管控，系统性地驱动降本增收与服务提效。在此基础上，PARA模式持续推动人的能力跃迁与价值回归，助力服务品质整体提升。以武汉碧桂园生态城·东境项目为例，PARA战略落地推动项目的业主满意度、收费率指标均实现两位数增长，充分体现了科技赋能对客户价值的可量化提升。　　规模底盘夯实的同时，社区增值服务加速向市场化转型，业主生活服务持续发挥引领作用，专业经营与资源管理业务协同推进，多元场景协同发力之下，增长空间进一步打开。上半年，碧桂园服务的社区增值服务收入约23.08亿元，同比增长约18.3%，占总收入比例约9.4%。从业务结构来看，零售、新能源、酒类等核心板块均录得可观增长，同比增幅分别为46%、48%及32%。

J | 两轮新能源充电桩业务在存量社区深耕与外部市场拓展两方面均取得显著突破。截至2026年6月30日，运营插座总数约83万个，服务覆盖社区超6035个，累计服务人次突破2.3亿次。社区增值服务持续释放积极信号，展现出较强的经营韧性与客户粘性。　　综合看碧桂园服务此次中期报告，利润端呈现止跌迹象，精益运营深入推进，PARA协生模式进入落地阶段，市场拓展与社区增值服务亦取得积极进展。多维度经营信号叠加，交叉验证了公司此前的经营指引方向。分析人士认为，随着精益运营的持续深化与PARA战略的规模化落地，下半年经营动能有望进一步释放，全年利润止跌回升具备基本面支撑。责任编辑：刘万里 SF014。